Brand Playbook
The 2025 Coldwell Banker Brand Playbook — the brand story and its refreshed look and voice, the new color palette and typography, marketing best practices, and Coldwell Banker Global Luxury® guidance.
View the Playbook
Brand & Media
Coldwell Banker Brand Resources
The Coldwell Banker® brand books — how the brand looks, sounds, and shows up.
Brand Identity Standards
The 2025 Coldwell Banker Identity Standards — logo usage and variations, the refined color palette, typography, imagery guidelines, applications, and signage standards.
View the Identity StandardsThese are large files and open in a new tab. Right-click → “Save link as” to download.